BUILD YOUR FUTURE ON OUR STRENGTH

Tom Leverton is chief executive officer (CEO) of Purpose Brands, LLC, the trusted worldwide leader in fitness and personal wellness services. He’s also a member of the Purpose Brands board of directors.
Under Tom's leadership, Purpose Brands exists to ensure accessible and effective wellness support and services to millions of people around the world. He is tasked with steering the financial performance, workplace culture, innovation and expansion of the world’s largest and most trusted portfolio of fitness, nutrition and wellness franchise and services brands: Orangetheory Fitness, Anytime Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security. Collectively, the brands generate a combined $4.1B in revenue, operate across 44 countries and territories on all seven continents and serve a combined 6.3 million members.
Tom joined Purpose Brands in November 2024 after five years as Operating Partner for Pritzker Private Capital (PPC), where he co-led the firm’s Services team and worked with EDP, HeartLand, Highline Warren, Kenco Logistics, Lawley, and Valicor. Tom joined PPC in 2020 following his role as CEO of CEC Entertainment, the parent company of Chuck E. Cheese and Peter Piper Pizza. Prior to CEC Entertainment, Tom served as CEO of Topgolf and, before that, as CEO of Omniflight. He previously served as Chief Development Officer at FedEx Kinko's (now FedEx Office), in management at TXU Energy, a consultant at Bain & Company and an engineer at Johnson & Johnson.
He received his M.B.A. from The Tuck School of Business at Dartmouth and his BSME from Duke University. A proud father, husband, basketball fan and coach, Tom is an active wellness consumer and makes time for his cardio and strength training workouts.

As the CEO and Co-founder of Self Esteem Brands—parent company to Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U—Chuck Runyon leads the largest franchise fitness operating company in the world with a growing global portfolio of brands that provides fitness, nutrition and wellness services that help millions of people worldwide improve their health and wellbeing. Runyon revolutionized the fitness industry in 2002, when he and David Mortensen co-founded Anytime Fitness. Today, with more than 5,000 franchise locations on all seven continents—more than half outside the U.S. in more than 30 countries—Anytime Fitness is the #1 fitness franchise in the world. Chuck and Dave were named the “2020 Entrepreneurs of the Year” by the International Franchise Association (IFA). Chuck is also a vocal advocate and lobbyist for fitness industry, which faced permanent closure rates in 2020 five times higher than the restaurant industry. He ensured the brands were leading voices through IHRSA, Fitness Industry Council of Canada, Community Gyms Coalition and more for standard health club safety and sanitation protocols as well as state, provincial and federal stimulus relief for owners. Central to Chuck’s leadership philosophy is the concept of ROEI –the return on emotional investment. He’s the co-author of Love Work: Inspire a high-performing work culture at the center of People, Purpose, Profits and Play®. He’s chair of the Runyon Family Foundation, as well as a member of the HeartFirst Charitable Foundation and the Hill Murray Foundation Board.

With over 25 years of global marketing, branding and strategy experience, Stacy Anderson joined Self Esteem Brands as Chief Marketing Officer in September 2012.  In that role, Stacy oversaw all marketing functions for Anytime Fitness and Waxing the City brands and quickly earned a reputation for moving big projects forward.  

In 2016, Stacy was appointed Brand President of Anytime Fitness and is responsible for steering the world’s largest and fastest-growing fitness franchise, serving more than 5.6-million members at over 6,000 gyms located in 40 countries on all seven continents.  

Her number one priority in her role is leading the evolution of Anytime Fitness from its pioneering 24/7 convenience model to a more personalized coaching approach, featuring new digital technologies and a broader selection of training programs and holistic health offerings.

Anderson, whose previous retail experience includes executive marketing positions with Best Buy and Geek Squad, is one of relatively few women in high-level leadership roles in the franchising industry.   

In 2005, she earned her MBA from the Carlson School of Management at the University of Minnesota.  Her most notable accomplishment is raising two happy, outgoing young men – Noah and Aiden – with her husband, Trever.

As General Counsel of Purpose Brands—parent company to Anytime Fitness, Waxing the City, The Bar Method, and Orangetheory—Jim Goniea leads the team that helps the company and its brands navigate the wide range of domestic and international franchise and corporate laws that impact their collective license to operate.Jim, who joined Self Esteem Brands in 2017, has been practicing franchise law for more than three decades, largely in private practice representing some of the most prominent brands in franchising. He served as General Counsel for American Driveline Systems, Inc. from 2006 to 2012.He has been repeatedly recognized as a leader in the field of franchise law. Jim previously served on the governing committee of the American Bar Association Forum on Franchising and is a member of Franchise Times Magazine’s “Legal Eagle Hall of Fame.” He has published numerous articles and papers on the subject of franchise law, as well as two books: The Franchise Law Compliance Manual, 3d Ed. (co-editor) and Annual Franchise and Distribution Law Developments, 2012 (co-author). Jim received a J.D. with high honors in 1990 from Rutgers Law School and a B.F.A. with honors in 1985 from the Tisch School of the Arts at New York University.

Patricia Perry is Chief Development Officer for Purpose Brands, LLC. She is a seasoned business development executive with deep expertise in franchising, brand expansion and multi unit growth strategy, bringing decades of experience leading high impact development initiatives across prominent global brands. She joined Purpose Brands in fall 2025.
Formerly, Perry served as Head of Development for Gala Capital Partners, Senior Vice President of Franchise and License for Bagel Brands, Vice President of Development for Edible Brands, and has also held executive franchise development roles at Blink Fitness and Krispy Kreme. She began her career operating a successful farm to table southern cuisine restaurant in Atlanta before transitioning to corporate development roles at Church’s Chicken.
Perry is a respected industry voice, having served on many boards and organizations, including the Women in Restaurant Leadership Advisory Board, Yum! Center for Global Franchise Excellence, ICFE, and more. She is widely recognized for her strategic perspective, operational grounding, and passion for building strong, sustainable franchise systems.