In franchising, staying relevant often hinges on a brand’s ability to adapt to the evolving industry. At Anytime Fitness, that adaptability is happening both inside and outside our clubs. Across the country, franchise owners are transforming their gyms to continue to deliver the type of experience members are looking for: technology-driven and personalized.
These remodels are more than just aesthetic. They ensure that Anytime Fitness clubs remain a place where members feel supported and connected to a strong community through every part of their health journey, from training to nutrition and recovery.
Gym goers expect more from their fitness memberships than ever before. They’re looking for functional training, recovery tools, and personal guidance that extends beyond the four walls of the club.
In 2024, 77 million Americans, or about a quarter of the U.S. population, belonged to a gym, studio, or fitness facility, according to the Health & Fitness Association. The fitness and health club market is expected to nearly triple in size to $302 billion by 2034. Growing with the market demand, Anytime Fitness is elevating the member experience through a connected approach to fitness that enhances the functional and emotional experience.
.jpg)
Every element of the remodel is intentional, designed to transform the member experience while still keeping business results in mind.
This combination of design and innovation creates clubs that are versatile and deeply connected to what today’s members value most.
Anytime Fitness is a place where members feel connected to something bigger than themselves, where every milestone is celebrated, where they can show up as their most authentic self and achieve their health and wellness goals. Remodels and operational improvements are the foundation to continue making that true for every member anytime, anywhere.
Delivering a more personalized approach, Anytime Fitness has developed a robust SmartCoaching ecosystem that supports training, nutrition, and recovery. Remodeled clubs serve an important role in that ecosystem, providing technology that integrates the in-club and at-home experience for members. Building a hybrid approach with a strong operational framework and innovative technology at the core increases the effectiveness and efficiency of personal training results, improving the overall member experience.
Anytime Fitness is more than a run-of-the-mill 24/7 gym. The combination of fresh aesthetics plus tech-enabled, coaching-centered operations keeps members connected to the community and offers a competitive edge for Anytime Fitness franchisees.
A winning combination of operational excellence, marketing, and an expert team dedicated to supporting franchise owners throughout the remodel process has created a more connected experience for members. Anytime Fitness supports franchise owners throughout the remodel process with a dedicated Construction and Design team that implements efficient processes, cost-saving measures and tools to further streamline the process.
Multi-unit Anytime Fitness franchisee, Andrew Breton, shares, “The level of support from the brand made all the difference. From equipment layouts to marketing materials, everything was thought through. I never felt like I was figuring it out on my own; instead, they felt like a partner, making sure the remodel would work for all my locations. We kept everyone engaged by being transparent and offering flexible options. The energy when we reopened was incredible; members walked in and felt like it was a brand-new gym built just for them.”
Anytime Fitness remodels paired with operational improvements move the needle for franchise owners. The pilot program results speak for themselves:
As the business results and Andrew Breton’s experience show, Anytime Fitness remodels and operational improvements are giving us a leg up in the industry.
More than a facelift, remodels are a great opportunity to show – not just tell – your members and franchisees that you’re committed to being a leader in this everchanging industry.
Technology, member preferences, and artificial intelligence will continue to shape the future of fitness. People want personalized, holistic, and digitally- integrated solutions that will enhance their efforts to living longer and to maintain a high quality of life. It’s an exciting and promising time in the industry, and we’re energized by what comes next.
Please complete the form below, for yourself or you and your investors, to learn more. After the form is submitted, someone from our team will contact you to discuss next steps.
