Finding a career path that offers purpose can be challenging. Andrew Breton built his purpose-driven career through immersing himself in the fitness industry. But why fitness? For Andrew, it was about finding a career that fulfilled him personally and allowed him to make a tangible difference in people’s lives.
His journey began at 24 Hour Fitness, where he quickly rose to the position of manager. This role honed his skills and sparked his determination to carve out his own path in the industry, laying the foundation for his future. Andrew then began to search for fitness franchise concepts that resonated with his values, and the pivotal moment came when Andrew met Chuck Runyon, one of AF’s co-founders. It was clear that Chuck’s vision and Anytime Fitness’ reputation for adaptability and innovation perfectly aligned with Andrew's aspirations. Inspired and motivated, Andrew relocated to the East Coast, marking the beginning of his entrepreneurial story.
Andrew's extensive background in personal training made Anytime Fitness an ideal fit for him. He had spent years working closely with clients, understanding the transformative power of personalized training. Anytime Fitness emphasized this personalized approach, providing a platform where Andrew could amplify his passion for helping others achieve their fitness goals.
As pioneers of the 24/7 gym concept, Anytime Fitness expands the reach of fitness and makes it more accessible to a wider audience, benefiting the bottom line of franchisees. Anytime Fitness’ partnership with Apple Fitness+ and the development of the SmartCoaching platform further highlight commitment to enhancing the fitness experience. These tools empowered franchisees like Andrew to deliver greater value to clients by leveraging technology for personalized workout plans and seamless integration with wearable devices.
Today, Andrew oversees a network of 13 thriving Anytime Fitness clubs in Connecticut. At the recent Multi-Unit Franchising Conference, he was celebrated as an industry thought leader, sharing insights into how innovations like SmartCoaching and the AF App are revolutionizing the fitness landscape for franchisees.
SmartCoaching, integrated into the AF App, has been a game-changer. Utilizing predictive analytics and personalized health plans, SmartCoaching has significantly elevated member experiences through personal training and driven substantial revenue growth, accounting for about 50% of Andrew's clubs' revenue. The SmartEngagement feature has also transformed member retention strategies to foster lasting connections and boost personal training sales.
The AF App has streamlined coach efficiency, leading to a 21% increase in personal training revenue throughout Andrew’s gyms. “Previously, coaches could manage around 40-45 clients, but with the app, they can now effectively handle up to 60 clients without compromising on the personalized experience... what used to take 35 minutes to build a client’s workout now takes only 5 minutes, thanks to technological tools,” Andrew shares in recent Athletech News article. This efficiency allows coaches to provide better follow-up and personalized attention, enhancing the overall member experience.
Andrew's commitment to leveraging innovative technology sets a remarkable example for fitness entrepreneurs worldwide. His journey with SmartCoaching and the AF App showcases how these tools can help franchisees meet their financial goals while providing exceptional member experiences, shaping the future of fitness entrepreneurship. These innovations have significantly impacted Andrew’s portfolio, along with the broader Anytime Fitness franchise community.
Build a purpose-filled career with a brand that consistently innovates to support franchisees in achieving their bottom line. Take the next steps in becoming a Anytime Fitness franchisee.
Please complete the form below, for yourself or you and your investors, to learn more. After the form is submitted, someone from our team will contact you to discuss next steps.
